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RegisterMyClient.com: Making Builders’ Lives Easier

Posted on October 5th, 2008. Filed under: Marketing.
by Fred Arnett

The relationship between new home builders and real estate agents has always been touchy (to say the least). So it’s no wonder that the new interactive database system offered by RegisterMyClient.com is being so quickly accepted by leaders in the new home building industry. The service provides new home builders with access to agents and agents with buyers looking to purchase new homes in their area today. There’s never been an easier or more thorough way to directly market to the small percentage of a new home builder’s target market group with the highest potential to buy now. And that’s exactly what new home builders need: immediate sales.

What can Builders do with the RegisterMyClient (RMC) Database?

Once builders have accessed the RMC database they have the ability to market directly to the Real Estate public as well as directly to each of the individual buyers that have been registered. Participating builders have the ability to send an email and or direct mail piece to an extremely targeted audience and be able use it at no cost unless it works.

How do Builders get a username and password to access the database?

In order to get a username and password to the RMC database builders need to sign the Registermyclient.com user agreement and submit it to RMC via email or fax. Once the agreement has been received by RMC builders are contacted by a RMC representative to confirm and issue the username and password. The reason for this is to verify that the actual user is an Licensed Builder and not an outside vendor seeking this list for illegitimate purposes. RMC is very careful to ensure that the database is exclusive to BUILDERS ONLY. Only licensed builders will be given access to the database.

What do Builders Do to Access RMC?

To access the Registermyclient.com database simply login to www.RMClogin.com and enter the unique username and password assigned to your company. Once logged in, simply click on the “Access the Database” tab. At this point, participating builders have the ability to input their targeted search criteria for both buyers and REALTORS, click submit, and obtain targeted results from the RegisterMyClient database.

Why do the Agents Still Receive a Commission?

Agents that participate with RegisterMyClient.com are required to complete a thorough registration for each client in order to provide new home builders with the most accurate and thorough information that will ensure their efforts at marketing to new home buyers are met with success. The information they make available through the database is what the new home builders depend upon to make immediate sales increase. This is why they still receive a commission for any home sales completed using the database.

How does the Database Actually increase Builders’ Sales?

By marketing to such a targeted group of buyers, participating builders will be able to enjoy a higher percentage of results for their marketing efforts. By taking advantage of marketing to a targeted group of buyers in the market for a new home NOW, builders enjoy the increase of immediate sales they’ve been looking for!

How do Builders Send Marketing Material?

After accessing the database, builders can market to agents or buyers. When marketing to buyers in the database, all marketing materials will be received by both the buyer directly and their real estate agent.

What does RMClogin.com Cost Builders?

Accessing the database is free. Marketing through the database is free. If a sale is generated through the use of the service, participating builders pay a low fee of $250 at the close of escrow through the chosen title company.

Can Builders Hire RMC to Create Marketing Pieces to Send to Both Buyers and REALTORS?

YES! Registermyclient.com has over 100 skilled and talented professionals to build and create any and all marketing projects. Registermyclient.com is also backed by the nations #1 New Home Builder Marketing and Advertising Agency: Larry John Wright Advertising. We can also help builders generate even more traffic and sales through traditional and non traditional advertising mediums such as internet, TV, Radio, print and much, much more. Registermyclient.com owns and operates its own production facility servicing builders nation-wide with quality production that is twice as good, twice as fast, but at half the price.

What Sort of Commission to Agents get from Participating Builders?

Participating builders will pay responsible agents the minimum 3% commission.

How long is the REALTOR Registration good for?

Registrations last 30 days. Agents can re-register their buyers prior to expiration, but every registration, new and renewed, is only valid after the actual buyer verifies the registration. this ensures that the RMC database is always accurate and up to date.

Can Anyone Access the Database?

No. Only licensed builders will have access to the database.

How do I know that an agent visiting my models has registered their clients?

Builders can access the system to check on registrations at any time. They can verify registrations using the buyer’s phone number to eliminate the confusion of duplicate names in the system.

How often can Builders Contact the Buyers and Agents in the Database?

Participating builders are able to contact RMC listings twice per week by email and twice per week by direct mail. Access is available 24/7, but the actual delivery of marketing materials is limited for obvious reasons.

How Often is the Database Updated?

The RMC database is updated daily and is EXTREMLY ACCURATE. Because we have several required fields that agents are required to fill in it makes our database second to none. Unless an agent fills in all the required information and their client confirms that information via e-mail, a registration does not exist. Only after the agents input all the required information and their client confirms the registration does the registration take effect creating a searchable listing in the database.

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